A typical journey for small businesses involves:

• You start your small business with a broad plan 

• You try out different approaches for marketing and other aspects of running the business

• Gradually, you learn which approaches work and which ones do not

• Based on your insights, you start creating practical plans for marketing, quality control, cost control and other areas

• You consolidate the plans so that all the plans work together to achieve your business goals

• You also begin to implement plans and monitor results in a systematic way

You would then have reached the path to growth!

Broadly, the process involves:

• Getting a clear understanding of your context as it is now:

  • What business are you in?

  • How does the market for the business look?

  • How do you market your offer?

  • What is your competitive position?

  • How are you controlling quality and costs?

  • How balanced is your management team? 

• Based on the findings, we start working with you to speed up growth:

  • Together,  we will try to identify bottlenecks that are preventing faster growth

  • Discuss practical approaches to remove the bottlenecks

  • Test selected approaches at minimal costs to find out which ones produce desired results

  • Scale up the approaches that work

And you will be on the path to growth!